Sixth Edition
By the author of the business plan or "The Blair Witch Project"
Louise
Levison
is president and founder of Business Strategies, a ten-year old business
plan/venture capital financing consulting firm.
This book presents the information in a concise, informative and unique format - with this book, the class section on financing films practically teaches itself. I find the advantages/disadvantages sections very helpful."
The first, most crucial step in making a film is finding the funds to do it. Let Louise Levison, who wrote the innovative business plan for "The Blair Witch Project," show you how. Whether you're planning a feature, short, documentary, or large format film, this unique guide teaches you how to create a business plan that can be presented to a potential investor. In jargon-free terms, the author leads you through every step. Each chapter concentrates on a different section of the business plan, including the industry, marketing, financing, distribution. There are supplementary exercises and spreadsheets on the CD workbook so you get comfortable crunching the numbers--no math degree required! The fifth edition contains completely revised and updated industry data, updated information on the market for short films, as well as a new chapter on nontraditional films such as documentaries.
Each chapter concentrates on a specific section of the business plan, such as the executive summary, industry, market, distribution financial planning, etc. A sample business plan provides readers with a reference as they write their own plans. This book provides information needed for approaching potential investors, including: defining goals and objectives, describing proposed films, researching markets and distribution systems, developing complete financial projections, and applying the plan to the management of one's company. The third edition also includes a new chapter on the growing use of the Internet as an outlet for film.
Contents: Executive Summary; The Company; The Projects/Products; The Industry; The Markets and Marketing; Distribution; Financing; The Financial Plan; The Internet; Appendix--Sample Business Plan for a Fictional Company
Readership: Industry professionals, independent film and video
makers; students in filmmaking business courses.
Imprint: Focal Press
ISBN: 978-0-240-81252-6
UPC Code: 9780240812526
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