Reinventing The Music Video. Matt Hanson

Reinventing The Music Video. This is a unique title; no current showcase of the best contemporary music videos exists, despite the area being a popular, flourishing hub of creative activity. If you want to succeed in this area, you need this book!

Reinventing Music Videos provides a showcase of the best of the next generation of international music video directors, who are creating work for best-selling and cutting-edge music artists. The up and coming are contrasted with an ‘icons of the genre' section on big name music video directors such as Chris Cunningham and Spike Jonze to give the complete overview of this area.

Stunning visuals dominate the book, along with questions and answers with the creators, and their sketches, treatments, and test visuals. This is an invaluable reference guide, a source of inspiration and process with an exploration of the underlying technologies and techniques alongside the showcase for everyone working in music videos and those wanting to get into this highly sought after genre of filmmaking.

Matt Hanson Writer and filmmaker, named as "an international film visionary" by Screen International magazine. He currently runs V.I.A.(Visual Intelligence Agency) which specializes in the advanced moving image: writing, research and consultancy. He is the author of End of Celluloid published by Rotovision. A recognized authority and spokesperson in the field of digital film and emerging film futures.

This is an invaluable, high-profile resource on a “hot button” area of filmmaking with insider information not available elsewhere.

Contains visuals from high-profile, internationally best-selling music artists.

Learn from a renowned authority on ‘alternate’ moving image.

"This book is a fascinating and well-researched look at a new generation of directors working in the field of pop promos, one which continues to be enormously influential on the world of commercials." - Lurzer's International Archive.

UPC Code: 9780240808345