Sony Alpha a7S III Camera & OWC 960GB Atlas Card Bundle

Sony Alpha a7S III Camera

The Sony Alpha a7S III Camera is pushing the limits of what a full-frame mirrorless camera can do. A new 12.1MP Exmor R BSI CMOS sensor and BIONZ XR image processor are faster, more noise-free, and more dynamic range, as well as UHD 4K 120p recording and internal 10-bit 4:2:2 sampling with the Sony Alpha a7S III Camera.

12.1MP Exmor RS BSI CMOS Sensor and BIONZ XR Processor

A redesigned 12.1MP full-frame CMOS sensor now features a back-illuminated Exmor RS design in order to achieve improved clarity and reduced noise along with the expectedly impressive sensitivity, from ISO 80-102400 with an extended ISO 40-409600 range. The updated sensor design also yields 2x faster readout speeds than previous generations and, when coupled with the revised BIONZ XR image processor, greatly reduces rolling shutter by 3x and up to 8x faster processing and overall camera handling. The sensor and processor combination also helps to achieve a wide dynamic range, of up to approximately 14 stops for stills and 15 stops for video, and 10 fps continuous shooting for up to 1000 uncompressed raw files for stills.

Video Recording

UHD 4K 120p Video, 10-Bit 4:2:2 Internal Recording

• UHD 4K recording is possible with frame rates up to 120p, using full 1:1 pixel readout without binning. Internal 10-bit 4:2:2 sampling is also possible in all recording modes and, if recording externally via the full-size HDMI A port, 16-bit raw output is also possible for even greater tonal reproduction and post-production flexibility.
• Two codecs have also been developed: XAVC HS, which uses HEVC/H.265 encoding to retain more detail at smaller bitrates, and XAVC S-I, which is an intraframe codec for consistent performance and quality at bitrates up to 600 Mb/s.

Recording Flexibility

• The high-speed, 120 fps recording enables 4x and 5x slow-motion movie recording with the frame rate playback set to either 30p or 24p or, if moving down to Full HD resolution, an effective 240p frame rate is also available for even greater motion control.
• Suiting long-form recording, the a7S III does not have any recording time limits to allow for unlimited clip lengths. The camera's physical design also features an improved heat-dissipating structure to promote longer possible recording times, up to an approximate 60-minute recording time at 4K60p.

Advanced Color Control

• S-Cinetone can be used to deliver distinct colors and healthy-looking skin tone rendering that matches the FX9 and FX6 cameras and is based on technology from the professional Cinema Line cameras, such as the VENICE. This color profile offers natural mid-tones, soft colors, and especially well-controlled highlights.
• Affording extensive customizable color and gamma controls, the you can adjust the gamma, black level, knee, color level, and more. Also, users can use the same S-Log2 Gamma Curve that is found on high end Sony Cinema cameras that squeezes up to 1300% more dynamic range into the video signal then traditional REC709, for increased post-production flexibility.

Fast Hybrid AF System

Covering 92% of the image area, a Fast Hybrid AF system incorporates 759 phase-detection points along with 425 contrast-detection areas for quick and precise focusing in a variety of lighting conditions with sensitivity down to -6 EV. This focusing system is available for use in all recording modes, to benefit both video and stills applications. Additionally, it is able to lock onto subjects quickly and can use Real-time Tracking for AI-based tracking on moving subjects or touch tracking for manual selection of the subject. Real-time Eye AF, suitable for both humans and animals, also ensures critical sharpness when shooting portraits. Helping to fine-tune how the focusing system performs, seven-step AF transition speed and five-step AF subject shift sensitivity controls let you refine how quickly focus shifts from point to point and how smoothly focusing shifts occur.

5-Axis SteadyShot INSIDE Image Stabilization

The a7S III incorporates an enhanced 5.5-stop effective 5-axis SteadyShot INSIDE image stabilization system, which compensates for five different types of camera shake encountered during handheld shooting of stills and video. This allows users to confidently use any lens, even adapted lenses, for critical imaging without encountering blur from camera shake.For long focal lengths, the system will correct for pitch and yaw adjustments. Macro and high-magnification imagery, on the other hand, will benefit from the inclusion of horizontal and vertical shift compensation. All shooting styles will get usage out of the roll compensation. All 5 axes of stabilization will function at all times, even when used with third-party lenses and adapters or lenses with built-in optical stabilization.Additionally, specifically for video, there is also an Active IS mode that adds even more precise stabilization methods for even smoother footage straight out of camera.

Body Design and Connectivity

Tru-Finder EVF and Vari-Angle Touchscreen LCD

• An impressive QXGA OLED Tru-Finder EVF features a high 9.44m-dot resolution and 0.9x magnification for exceptionally bright, clear, and detailed eye-level viewing. This viewfinder has a dedicated 120 fps High Quality setting for smooth motion rendering and the finder's physical design has a long 25mm eye point, 41° field of view, and features a fluorine coating on the outermost viewfinder element to benefit cleaning.
• A first for a7-series cameras, a side-opening 3.0" 1.44m-dot vari-angle articulating screen benefits working from high and low angles as well as a front-facing position for vlogging or other self-recording needs. This LCD is a touchscreen, too, for intuitive shooting control and menu navigation.
• Redesigned menu structure is more intuitive and complements having different workflows and settings selections for movie recording and stills shooting. The menu system also works in conjunction with the touchscreen design of the rear LCD.

Versatile and Durable Design

• Dual memory card slots both accept either CFexpress Type A or SD-type memory cards. The dual slot design allows for flexible file saving and handling and can be configured to partition file types or can be used for overflow recording. Additionally, both of the card slots are rated to support UHS-II memory cards for faster transfer speeds.
• Magnesium alloy chassis assures rigidity, durability, and stability while remaining lightweight. The lens mount has also been improved to better support heavy lenses, and the grip rigidity has been improved for more comfortable hand-holding.
• Extensive weather-sealing, including enhanced sealing around the battery cover, terminal cover, and chassis joints, has been employed to resist dust and moisture for reliable operation in harsh weather conditions.
• Accepts the high-capacity NP-FZ100 rechargeable lithium-ion battery, which provides approximately 510 shots/80 minutes of recording per charge when using the viewfinder or 600 shots/95 minutes of recording per charge when using the rear LCD.

Ports and Connectivity

• Full-size HDMI A port offers a more reliable connection when working with external recorders.
• A USB 3.2 Gen 1 Type-C port has been added, in addition to a micro-USB port, for faster, more reliable tethering support. The USB Type-C connection allows the camera to be charged or powered from the host power source while connected.
• Both 3.5mm headphone and external microphone ports facilitate greater control over audio recording.
• Multi Interface Shoe supports working with the optional ECM-B1M Shotgun Microphone or XLR-K3M XLR Adapter Kit, which provide improved, clear audio recording sound by sending a digital audio signal to the camera, opposed to an analog signal.
• Built-in Wi-Fi enables the remote camera control and instant sharing of imagery to mobile devices for direct sharing online, and support for both 2.4 and 5 GHz bands also enables wireless tethered shooting support. This connectivity also provides remote camera control
• USB Type-C port can be paired with an optional Ethernet wired LAN adapter to provide 1000BASE-T connectivity, wired remote shooting, or FTP transferring.

OWC 960GB Atlas Pro CFexpress 4.0 Type A Memory Card

The OWC 960GB Atlas Pro CFexpress 4.0 Type A Memory Card supports recording video up to 8K, as well as shooting raw and JPEG high-res images with continuous shutter bursts. It takes advantage of the PCIe 4.0 x1 bus to achieve maximum sequential read speeds of 1850 MB/s, maximum sequential write speeds of 1700 MB/s and minimum sustained write speeds of 400 MB/s with the OWC 960GB Atlas Pro CFexpress 4.0 Type A Memory Card.

To help facilitate card usage in almost any environment as well as keeping your content safe, OWC built the Atlas Pro with a rugged design that can withstand impacts, bends, shocks, ESD, UV rays, X-rays, and temperatures ranging from 10 to 161°F. To ensure this card may be used with a wide range of devices, OWC built it with support for CFexpress 4.0 and 2.0.

Please note that the included CFexpress Type A to Type B adapter is meant to be used in memory card readers and not cameras.

Work up to 2x Faster

OWC Atlas Pro CFexpress 4.0 Type A memory cards utilize the latest in flash memory technology to double the speeds of CFexpress 2.0 cards while remaining backward compatible with existing devices. With read speeds of up to 1850 MB/s, write speeds of up to 1700 MB/s, and VPG-200 certified to work with all Sony camera modes, these Atlas Pro CFexpress cards are great for the professional filmmaker or extreme action photographer that wants to dramatically speed up their offloads.

Pro Speed

This card has write speeds of up to 1700 MB/s and read speeds of up to 1850 MB/s for the advanced use cases of professional content creators, including fast burst raw images sequences and high bitrate video recording up to 8K.

Compliant

Fully compliant with CFexpress Type A 4.0 specifications and meets Type A 2.0 specifications.

Dependable

Delivers minimum sustained write speeds of 400 MB/s.

Versatile

Includes a CFexpress Type A to Type B adapter to obtain maximum speeds when paired with OWC's Atlas USB4 CFexpress 4.0 Card Reader.

Compatible

Designed for use in Sony Alpha and FX cameras, including the a9 III, a1, a7S III, a7 IV, a7R V, FX3, FX6, FR7, and FX30 as well as CFexpress Type A memory card readers and reader slot equipped devices.

Tough

Impact, bend, shock, ESD, UV ray, and X-ray resistant.

Supportive

VPG-200 certified to work with Sony camera modes and enable the highest allowable settings in Sony Alpha, FX, and FR7 cameras.

Shoot, Store, and Swap… Anywhere

Atlas Pro CFexpress cards can shrug off the toughest environmental challenges, including X-rays, UV rays, shocks, drops, and extreme temperatures. Work anywhere with any gear with the included Type A to Type B adapter. Go ahead... shoot, store, and swap with total peace of mind. Atlas Pro CFexpress cards have your work-and your back-well protected.

Who Is It For?

• Action sport and wildlife photographers using Sony cameras that want fast offload times
• Professional filmmakers using Sony cameras looking for a faster workflow when backing up media cards
• High end photo and video Sony cameras up to 8K resolution
• Professional content creators and production companies looking to speed up their workflow

What Is It For?

• Recording a multi-cam interview using several Sony a7IV cameras. Capturing a loon landing on a lake
• Filming a documentary using Sony FX30, FX3, and FX6 cameras and wanting to capture stunning B-roll and slow-motion video
• Recording pro-slow motion using a Sony a7sIII or 8K video with a Sony a1
• Creating a freeze-frame sequence of a pole vaulter or a bird in flight with pro-fast burst mode on the Sony a9 III
• Capturing pro high-resolution landscape pictures in RAW using a Sony a7R V
• Reducing ingestion times in half when offloading these memory cards with an OWC Atlas USB4 CFexpress 4.0 Card Reader

Truth In Numbers

Big theoretical performance numbers are certainly eye catchers, but they are misleading when your workflow requires real world speed. That's why OWC takes the extra time to run OWC flash storage solutions through intensive performance testing, and they share their test setup and parameters. Listing Atlas Pro CFexpress 4.0 Type A cards for reliable peak performance with write speeds of up to 1700 MB/s write, read speeds of up to 1850 MB/s, and sustained write speeds of 400 MB/s defines OWC's commitment to the OWC Difference, which ensures these CFexpress Type A cards will deliver the performance you are counting on.

Quality In = Quality Output

Thanks to an extremely thorough quality control process, you can work fearlessly knowing that your Atlas Pro CFexpress card will flawlessly deliver the speed and data integrity you need when you only have one chance to capture the moment. Quality in, quality output. An Atlas Pro CFexpress card is the difference maker your high-end workflows and maximum camera setting uses deserve.

Invest Confidently

Details matter when considering which memory card you should purchase. Atlas Pro CFexpress 4.0 Type A cards leverage the CFA 4.0 (PCIe Gen4) specification which ensures you can use them with the latest cameras and readers while remaining fully compatible your existing investment in CFA 2.0 (PCIe Gen3) spec rated gear.

A Pairing for Performance

Because OWC too are content creators, they understand having confidence in gear performance and reliability is a must. That's why they've spent years designing a complete ecosystem of solutions to give you peace of mind in your workflow. From memory cards to custom software apps to card readers, the Atlas ecosystem delivers something greater than the sum of its parts. By pairing your Atlas Pro CFexpress 4.0 Type A card with an OWC Atlas USB4 CFexpress 4.0 Card Reader, you can experience up to over 2x faster offloads.

Innergize Your Workflow with High Performance and Reliability

OWC Innergize is the first stage of the Capture to Completion ecosystem of OWC products designed to seamlessly propel professional photographers, videographers, and content creators to a high level of workflow performance and reliability. This OWC custom-designed app is a complete health, performance, and field upgrade management tool when using OWC Atlas memory cards with OWC Atlas readers and reader equipped products.