These Hollywood/FX filters were originally designed for the TV and Motion Picture industry, but are now available to all photographers and videographers.
This popular motion picture effect creates a special "atmosphere" by softening excess sharpness and contrast. It generates a pearlescent halo around highlights. Lighter grades are useful in toning down the excessive sharpness and contrast of contemporary film and lens combinations.
Great for portraits and scenics
Often used to mute colors for exquisite pastel tones